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Only Businesses that THRILL win in the long term!
Around 80% of startups close down within their first year of operation. While some of these go down simply because of part time involvement of the founders, lack of persistence and fizzling out of passion, a large percentage go down during their transition from a Startup(Micro) phase to a Small Business phase.................
It would be an understatement to say that Tiger Woods is screwed. Accenture ended their contract with him and are no longer going to endorse him. The superfast and, thanks to the media, thrilling debacle of the tiger is actually an inspiring story for someone who wants to re-brand or de-brand himself.
Wiki defines a brand as a distinguishing name or symbol that determines your product or service. But brand is definitely much more than a flashy logo, a jazzy company name and a million dollar Ad campaign. For a company, its basically ‘who’ the company is. If its about a business, you are getting branded every minute – pick up the phone with a frown and a grumpy hello – you are branded, work harder to deliver on time – you are branded, default on loans – you are branded, don’t pay salaries on time – you are branded, communicate fair and honestly – you are branded, roll out a bad batch of products – you are branded, don’t do what you said you will – you are branded, have an untidy, unclean office/shop – you are branded, smile at your customer – you are branded, laugh behind his back – you are branded. So your brand is basically ‘who’ you are.
Its clear that Tiger Woods had lost his brand value. But the funny thing is, he is still what he is – he is still the bloody best golf player in the world. That’s what has made him what he is. That’s what Accenture signed him up for. I hope they didn’t sign him for “Not sleeping with wrong women”.
So you can have a flashy logo, jazzy name and be the best in the business – ‘screw’ up and you are screwed ;). And when God decides to set a freaky sensuous babe called destiny to screw you – all you have to do is just knock at the backyard of your own home, with your own car, having your own family in it, to unravel the deep secrets hidden in the hearts of god knows how many mistresses to the entire world.
This is a story about 2 brothers – Copen and Hagen. Copen is 21 and thus has a relatively ‘developed’ persona and Hagen is 15, but smart and ‘developing’ fast.
One morning, Copen and Hagen decide to go a cafe and have a chat-
Copen : Hey Hagen, how many times have I told you to stop smoking. You are too young to do that.
Hagen : Oh yeah !! but you started when you were just 12 !
Copen : And that was a mistake. And I don’t want you to repeat the same mistakes that I made.
Hagen : Aah ha ! Well I don’t listen to people who make mistakes.
Copen : Listen, I am elder to you and thus smarter and more self dependent. So I have the right to advice you.
Hagen : oh really, then why don’t you give me some more money to buy a ‘hukkah’ ! It would be less injurious you know.
Copen : Buy one?? why don’t you make one just like I have done.
Hagen : Haah, then atleast teach me how to make it or share the technology how I am supposed to make it.
Copen : Oh I will, but you have to promise you will smoke less.
Hagen : Oh yeah ! And what happened to the promise you made to mom (Mrs kyoto) few years back ?
Copen : That was an old thing. Besides, this is between you and me. Don’t get mom in between. Forget about that thing. Besides it not my fault that she didn’t make you promise that time. Who knew you were going to grow up so fast !
Hagen : Forget Mom !! You can default on your promise to her and you want me to make a promise to you !! I am walking out !!!
And thus Copen and Hagen fought happily ever after.
Climate thus remains limited to some lame essay talk given by some 13 year old that gets shared a million times and tones of people, who I hope, know what they are protesting for.
Australia is coming out to be a champion amongst the copens as they are giving in their best shot at scraping their promise to mom Kyoto and Africa is being termed as the champion amongst the Hagens as they are willing to stand tall and refuse to be dominated. Well, Ironic to a summit that should have champions termed on the basis of the vision and valor shown by a nation towards taking initiative for fixing the environment. Copens are worried that it will hamper their capitalist economies – well apparently you taught the world that capitalism is powerful and flexible – isn’t it powerful and flexible enough to accommodate the environment ???
We have reached such a point that even if some minister from some country comes up with some innovative way and decides to lead by an example, the pride and political ego of his nation will be so badly hurt, that implementing something would anyways be just a dream for him. Handling the protestors will be on agenda for a few months then. The opposition in that country would be celebrating though.;)
2 FEBRUARY, 1835
AN EXCERPT FROM LORD MACAULAY'S ADDRESS TO THE BRITISH PARLIAMENT
Last Month TED had their India Conference at the Infosys Campus at Mysore. As the videos are being published one by one, analyzing the highlights of the conference may give us some idea as to where we are going –
Pranav Mistry : This guy is mad. He is out to get rid of the laptop/desktop/iphone that you are using to read this right now, and put it on you. So your computer is going to be ON you like a parasite wherever you go. ;). On a serious note, a true genius. A true face of innovative India that I feel was lost during foreign rule and pre liberation period. Not surprisingly, he does all his research at the MIT labs. What we need to look forward is that, when we start computing in this way or may be start embedding chips in our bodies, will our educational reforms take us to a position where the pranav mistrys of tomorrow do their research in India. Not that we would not take all the credit of his inventions even if they are done elsewhere ;). Click here for his talk.
Hans Rosling : The king of data and information statistics. He predicts that if the ‘conditions’of the past 2 decades remain constant, India will be at par with the US and UK in terms of economy, health and standard of living by 2048 ! Now the skeptics disagree saying that this is non-sense and that Hans Rosling’s own findings suggest that there are discrepancies due to conditions like war, famines and stuff – but being a true Indian at heart – I like to believe that this is all true. Wow, it would be such an awesome day ! Hopefully the rupee is so strong that it pains much more to pay Rs 25 for a hair cut in India than paying $25 plus tip in the US ;).Our PM bloody has the power to go and poke his nose in any part of the world. Technology being outsourced from India to the west ;).So much power to just crush Pakistan like a fly. Speaking of Pakistan, I have always wondered why no one considers Pakistan in such surveys – oh ya, most probably, they would have ceased to exist by 2048 ;). Click here for the talk.
Mallika Sarabhai : Well here we have an activist, politician and artist dishing out something that was hard core “arty”. I am not too fascinated by slow, puzzling art films dishing out indirect messages to, many a times, very few people, who always look down at people like me who say that they didn’t really understand anything. She focused on including arts along with all the economic, social and political development and that any true development would not be possible without including the development of art. Though her performance is rated as obnoxious and unconvincing at TED, what really came out from it was how the super upper class looks at the social issues. It gave a feel of how showing to do something social is ‘cool’ for what can be called – the page 3 type people. Click here for her talk.
Sunitha Krishnan : Activist working against human trafficking and sex slavery.
I think this short, confident and humble woman represents the true face of the strong upcoming Indian woman – who is courageous, inspiring and fearless. Her talk agenda is very close to what Mallika Sarabhai speaks, but it is straightforward, no non sense and it touches your heart. It takes something for a female to come upto the stage and explain her condition on being gang raped by 8 men when she was 15 and overcoming all that anger to bloom into a super woman who has rescued more than 3200 girls who had been trafficked for sexual reasons. She rightly points out that the society is the major issue that builds walls against accepting rehabilitated women and things are going to change when we just change our outlook even within our small social circle. Well, if this is the face of the Indian woman tomorrow, we are getting there much earlier than 2048 ;) Click here for her talk.
Anupam Mishra : Look at him once and you see a true Gandhian at appearance, speech and attitude. And hell he is. He pointed out an interesting thing – of how traditional methods, in application in draught prone regions of Indian from something like 800years ago, are still working perfectly and how the million rupee projects of the government have fallen flat on their face. Well, we all know for a fact that long long time back, we had fascinating technology, architecture and probably the best standard of living – where we intend to go back again by 2048 ;). He has stressed on how we can still use these traditional and age old technologies even today and it is sheer ignorance of the government that we are not doing that in other parts of India. Now this brings us to an interesting point – if we are going ahead to become a super power, are we going to get there by being true to our roots and becoming an easternized eastern super power or are we going to adopt the west and follow their ways to become a westernized eastern super power. Click here for the talk.
Devdutt Pattanaik : Following the east vs west question above, he speaks about how east is east and the west is west and how our different history and culture have influenced our behavior and how this applies to how business is done differently in India and in the west. Eventually leads to the all important question that almost all businesses in India come across – should we put things in a process or will that hamper the innovative* quotient of the company. *Well, innovation in the Indian way can be defined as finding your way through the traffic and making it to the front, in spite of having 50 cars and bikes packed in front of you at the red light ;). Of how the best Indian companies cannot be driven by institutional demands but by individual instincts. While time will only tell how we adopt or clash when we start influencing the world more and more, I think its time to include ‘jugaad’ as an official management funda and’ jugaadu’ as an official profession.bcoz i think 'jugaading' is the second best thing invented by India ; First is the number zero.;). Click here for his talk.
Shashi Tharoor : I just love to see people like him come up the Indian political scene. He has spoken about the soft power of a country. A power that a country develops as a result of its culture, people, policies and also a sixth sense subjective matter that every country has about itself. You know, like the US portrays capitalism, rich, technology, credit ;). India - rich culture, yoga, technology , population , Australia - beaches, laid back lifestyle, nature . China – cheap quality, small eyes, eating lizards. Pakistan – terrorism. So will India, empowered by all the technology, communication, entertainment, democracy and its powerful growing economy merge these benefits with its ancient culture to come across as a consolidated super country and use all these powers, not to overpower the world, but to overpower its own problems first? May be if more and more guys like Tharoor start coming up instead of the Behnjis, and we start making use of them for their intelligence rather than concentrating on their tweets ;). Click here for his talk.
Just taking an outline from the published talks, do have to say that the Indian TEDDY is looking pretty pink and healthy and laughing all the way ;)
The US has apparently termed Prime Minister Manmohan Singh’s visit to US as historic. Seems there has been some good “strategic discussion” about ‘allied efforts’ that shall lead to ‘long term co operation’. But none of the news channels bothered to have proper debates or any sort of discussions that would help us know what was exactly discussed.
Every morning I get up and turn on channel 9 (there are just 5 channels that you get for free in Australia and channel 9 is the best amongst all that’s free ;)) and after every 20 minutes, a short fat Engligh looking man speaks up in Pure Aussie slang – ‘Yeah Mate, have you thought what will happen if you die tomorrow. Are you prepared for it(yeah right, as if I have nothing better to do than plan my undecided funeral). Would you like to leave your family in all that debt after you are gone.’
Now normally, I would expect someone to say, leave your family in all the mourning, pain, loneliness, sadness and whatever, but why DEBT??.. what do they shower you with gold biscuits when you die ;)
Looong flights from India to Dubai to Brisbane and then to Townsville. Was sitting in between a fat farty old genleman from New Zeleand and a pretty lovely french hottie(LFH from here on). As you must have guessed, this is obviously about the latter one. And simply because such thing never happens to me, I must have been to atleast 500 movies by now, but not once has a girl(or atleast something that can be called a girl) has sat next to me. So we sat down and
Me : So heading to Brisbane ? (As if she is going to jump off mid flight into the Indian Ocean from a non stop flight to Brisbane)
LFH: a.... ah.. ha!
Me: ! .. ok.. so vacation ?
LFH: A. hh.. ye... arrrrrr.. ah.. nno...
Me: Can I borrow that book for a while ? (LFH had this tour book about australia and since I had changed my plans last minute and was going to go to brisbane and not melbourne. So this was genuine and not just something to add on to the conversation as most of you feel)
LFH: (No response - just staring at my nose)
Me: You fine !! ??
LFH: Aahh..book.
Me: Ya. .
LFH: (Nodding).. I no englisss... spi.. arrahh.. (signaling some weird things and pointing towards her throat..)..
Me : (Spit !!).. !
LFH: Speak.. French ?
This was the point that my entire academic career came crumbling down in front of my eyes. I wondered why i hadnt taken a french course instead of engineering. Any ways i just freaked out those 4 years, one 4 week french course would have saved me from this terrible communication crisis at 31000 feet.
Me : well no ! :-(
LFH:(Still handed over the book).. aha..
Me: Thanks .. and yeah - it was in French !
Still i chose to just stare at the maps now that she had handed that over to me.
LFH: So you.. (again making that weird throat signaling).. French ?
Cant you see I am staring at this book as Mayawti would stare at some draught economic project report drawn by Chidambaram
Me: hhmm. Naah !
LFH: uh.. ah.. m.. me .. working job vacation !
Me: (Wow.. 3 english words at a go.. great going !! but more happy because she initiated this time) aha.. me business and studies..
LFH: (Smiles)
Lunch arrived and she could hardly tell the air hostess what she wanted. I realize how she much be feeling. Its the sorta feeling that you get even when you go to some other state within India itself. I sometimes get it in Hyderabad and definitely got it in chennai. Not knowing local dialect does alienate people so fast ! May be thats why its possible for any american to move to any part of USA easily- because he knows that his primary source of communication is going to be understood. Imagine if we had just one language- moving across states would have been so much more easier - Imagine landing in chennai and not having to struggle to tell the rikshawwala where you have to go and strike a conversation as well. Shopkeepers, offices and everyone understands one national language and prefers it. Wow ! The country's unity and productivity would have been so much higher. Well .. may be.
Oh coming back, LFG and me did make some more futile attempts to communicate at times when we were bored of wtching movies, tv seerials, songs and playing games on that small screen which is your whole and sole to distract your attention from sore knees caused by non aisle seats in economy class - And I kept wondering why God couldnt send us down here pre programmed in a single language.
At EC, we have a lot of people coming to us with all these different ideas about building portals. More because we often push Ads like ‘Have an Idea ? We have the technology. Build your dream web portal with ECBuzz.com’. So we get to listen to a lot of ideas everyday. And as true software guys, what do me and sushant do when we have to work out a proposal for something new, we follow the standard coders maxim : Good coders code. Great coders reuse !, and look out for existing softwares. We look out for all that free stuff, or better call it open source to reuse. And every so often, we used to wonder- how do these guys make money ? With all the code up for grabs, are these people so noble at heart and want to earn so much goodwill – of course not ! So this leads to the all important question – how do open source companies make money ?
There are 2 entities here, the ones who write the original software (‘original company’) and the ones who take it, reuse and deploy (lets call these ‘parasite company’). The case of the latter is easy to understand- why reinvent the wheel, if someone is just giving it to you, take it, polish it and sell it. So we will consider entity 1 here. Lets try and see.
So you come up with this great idea, find a loophole in the market, or just have a super enhanced version of some existing concept and you decide to make a software solution. After toiling hard and working with great passion, you build your product. Lets say you spent about $20,000 building it. Lets see how going open source is going to help you make money, both in terms of saving of essential investments and actually generating revenue.
Marketing : once you have decided to go open, you give away your code for free download, have it for a free download on your product website, blog about it like mad and post about it in every possible place you can. You start attracting some developer community attention – obviously its free and no one has anything to loose to download and see what you have done. It’s amazing how the word FREE has a specific magnetic effect on your mind no matter where you see it. Anyways, so people start downloading and messing around. To your surprise, the software starts reaching customers who would have never have even considered or even come to know about it. Here comes the most important point about going open – you need a software that is seriously good – because it is naked out there, a good enough will never attract developers and downloads. You didn’t spend a penny and your software is already going places by harnessing the power of open source to market itself. This much about saving on money – now about actually making some-
Service : You then put up pages on your website about a complete installation suite(1st source) – a preinstalled OS, DB, App Server and your free application over that and offer it for some price, say $5000. You can now officially use – free, open source, $0 only to attract all the attention you want. There is a good chance that a lot of prospects considering your software will go for you as of all the parasites thriving on you, you yourself are obviously the most reliable. Next comes your customization : Many of the users who consider going in for your free software, would need some arrangements to suit their own needs and since the idea of getting the software for free has already gotten them excited, they would not mind shelling out something like a $100/hour for customization(source 2). And once you have gotten your customer – you always have the enhancements :-) @ may be $150/hour which becomes our 3rd source.
Support : By now, with some amount of downloads and some community focus on your software, you would probably have an active support and knowledgebase on your site. Its obviously free until now. But now onwards, you start charging for a support package selling support on case basis or a monthly or yearly basis(Say $100/month). Consultants depending on your software and serving customers will not mind paying you for all genuine support. Every programmer has their style of coding that other coders dont understand and trust me, even if its open- tones will need support which is our 4th source.
Demoware Open Source : This is a somewhat debated but definitely a very effective way. Give a really basic, almost commercially non usable version of the software as complete open source. And have a professional and enterprise paid edition over it(Say $500 and $900 respectively). The lowest version suffices the basic needs, but people are stuck up during critical customer custom deployments and have to upgrade. Sugar CRM does this. But attracts a lot of criticism for marketing itself as open source while truly being our demoware open source. But they seem to be better off than other truly open source CRM’s. Proprietary softwares like Salesforce.com, Oracle On Demand and FreedomCRM are way better off in the CRM market though. Anyways, so this is our 5th source.
Collaborative Money : This is where open source is used to collaborate and help some other aspect of your business to monetize itself. Google have Wave and Android open for developers and cant we see the android boom now(2% to 7% growth in market share in just 6 months). Turning these into open source is actually their marketing strategy to market their software through the power of the community in order to be able to sell more Advertisements. So that’s source 6 to use the self marketing power of open source to generate revenue through some other aspect of the business.
So as per our(just some rough) analysis, you need to sell 4 Installation suites($20000) or 200 hours customization ($20000) to break even and we have not even considered other sources.
So open source is not about goodwill or spirit, its about fierce competition and capitalism. You know that the company next to you has the same piece of clay as you have and it all boils down to who can mould it better and sell, thus fostering innovation and productivity. No one can put it in words better than Red Hat CEO, Jim Whitehurst “If we all had to walk around naked, we’d spend more time in the GYM”. :-)
Few days back, on 2nd oct 2009 was the 140th birth anniversary of Gandhiji.
India got up as usual and so did Mumbai. Many in a mood to enjoy the long weekend. Well, thats what the day meant for most of us, get up late, have a lazy breakfast and then - some movie by afternoon, especially when a well marketed movie of one bollywood's biggest producers is lined up for release - yup- wake up sid !
The movie is actually pretty cool- decent acting, good screenplay and the débutante director does a pretty good job to strike a cord with the audience- except - for one major error - or rather a blunder - the movie actually calls the city if Mumbai as - 'Bombay'. And for the obvious reasons of violating one of the top agendas of Mumbai's top safeguarding political party, chaos spreads round the city as well as many other cities in the state as political passionate morally charged workers threaten to close down theaters showcasing the movie with such a heinous mistake. They can go to any levels to safeguard the respect for their city, even if that means carelessly threatening local people and destroying property that ironically belongs to Mumbaites ! But at the core, arent they right for rightly spotting the error and taking a stand - even if that means disruption of peace in the city- which can be understood as a sacrifice that has to be offered for any noble act.
After all, taking the process through the proper legal channel, suing the producer and filing an FIR would take so long that by that time the entire country would have fallen prey to the grave mistake made by the movie makers. Well a little violence definitely seems to be the way to get things done and stand for the right in a country that ironically got its freedom in a perfectly opposite manner ! Well we did vouch for this freedom didnt we - degrade in morality and law = increase in freedom of expression.
K Jo walked down and apologized, well, rightly for him, again, taking the path of the law would take too long, especially when he has so much money riding behind the movie and he would already be done with producing 2 more movies by the time the court moves its - well you know what. Rightly, he apologizes and agrees to add a disclaimer taking responsibility for the error. Well, thinking of it, all this could have been done in a more personal manner - Mr R calls up K Jo and barges at him for the error, K Jo apologizes and adds the disclaimer. Wastage of property, tense moments, fear amongst the common man, allocation of police forces, unlimited amount of worthless aired news, all this would have been avoided and the birthday boy would have been more than happy. Well not with the elections coming up in 15 days. No Way ! But if this is the way things start happening, what would the large force of self proclaimed moral police do - and worse, who would stand for them and threaten the owner if they get fired !!
A spoiled brat wakes up when he is thrown into the world with all his resources cut out- self realization. Wonder what it takes for a country to wake up to its true self. And did we forget- it was Gandhijis 140th bday anniversary on that day. Well thats the only joining news we had on a day full of BREAKING News!