Looong flights from India to Dubai to Brisbane and then to Townsville. Was sitting in between a fat farty old genleman from New Zeleand and a pretty lovely french hottie(LFH from here on). As you must have guessed, this is obviously about the latter one. And simply because such thing never happens to me, I must have been to atleast 500 movies by now, but not once has a girl(or atleast something that can be called a girl) has sat next to me. So we sat down and
Me : So heading to Brisbane ? (As if she is going to jump off mid flight into the Indian Ocean from a non stop flight to Brisbane)
LFH: a.... ah.. ha!
Me: ! .. ok.. so vacation ?
LFH: A. hh.. ye... arrrrrr.. ah.. nno...
Me: Can I borrow that book for a while ? (LFH had this tour book about australia and since I had changed my plans last minute and was going to go to brisbane and not melbourne. So this was genuine and not just something to add on to the conversation as most of you feel)
LFH: (No response - just staring at my nose)
Me: You fine !! ??
LFH: Aahh..book.
Me: Ya. .
LFH: (Nodding).. I no englisss... spi.. arrahh.. (signaling some weird things and pointing towards her throat..)..
Me : (Spit !!).. !
LFH: Speak.. French ?
This was the point that my entire academic career came crumbling down in front of my eyes. I wondered why i hadnt taken a french course instead of engineering. Any ways i just freaked out those 4 years, one 4 week french course would have saved me from this terrible communication crisis at 31000 feet.
Me : well no ! :-(
LFH:(Still handed over the book).. aha..
Me: Thanks .. and yeah - it was in French !
Still i chose to just stare at the maps now that she had handed that over to me.
LFH: So you.. (again making that weird throat signaling).. French ?
Cant you see I am staring at this book as Mayawti would stare at some draught economic project report drawn by Chidambaram
Me: hhmm. Naah !
LFH: uh.. ah.. m.. me .. working job vacation !
Me: (Wow.. 3 english words at a go.. great going !! but more happy because she initiated this time) aha.. me business and studies..
LFH: (Smiles)
Lunch arrived and she could hardly tell the air hostess what she wanted. I realize how she much be feeling. Its the sorta feeling that you get even when you go to some other state within India itself. I sometimes get it in Hyderabad and definitely got it in chennai. Not knowing local dialect does alienate people so fast ! May be thats why its possible for any american to move to any part of USA easily- because he knows that his primary source of communication is going to be understood. Imagine if we had just one language- moving across states would have been so much more easier - Imagine landing in chennai and not having to struggle to tell the rikshawwala where you have to go and strike a conversation as well. Shopkeepers, offices and everyone understands one national language and prefers it. Wow ! The country's unity and productivity would have been so much higher. Well .. may be.
Oh coming back, LFG and me did make some more futile attempts to communicate at times when we were bored of wtching movies, tv seerials, songs and playing games on that small screen which is your whole and sole to distract your attention from sore knees caused by non aisle seats in economy class - And I kept wondering why God couldnt send us down here pre programmed in a single language.
Saturday, October 31, 2009
Damn you Language !!
Tuesday, October 27, 2009
Naxalistan !
Thursday, October 22, 2009
Koffee with Kasab !
Tuesday, October 20, 2009
Egolution !
Friday, October 16, 2009
Open Source- open Money !
At EC, we have a lot of people coming to us with all these different ideas about building portals. More because we often push Ads like ‘Have an Idea ? We have the technology. Build your dream web portal with ECBuzz.com’. So we get to listen to a lot of ideas everyday. And as true software guys, what do me and sushant do when we have to work out a proposal for something new, we follow the standard coders maxim : Good coders code. Great coders reuse !, and look out for existing softwares. We look out for all that free stuff, or better call it open source to reuse. And every so often, we used to wonder- how do these guys make money ? With all the code up for grabs, are these people so noble at heart and want to earn so much goodwill – of course not ! So this leads to the all important question – how do open source companies make money ?
There are 2 entities here, the ones who write the original software (‘original company’) and the ones who take it, reuse and deploy (lets call these ‘parasite company’). The case of the latter is easy to understand- why reinvent the wheel, if someone is just giving it to you, take it, polish it and sell it. So we will consider entity 1 here. Lets try and see.
So you come up with this great idea, find a loophole in the market, or just have a super enhanced version of some existing concept and you decide to make a software solution. After toiling hard and working with great passion, you build your product. Lets say you spent about $20,000 building it. Lets see how going open source is going to help you make money, both in terms of saving of essential investments and actually generating revenue.
Marketing : once you have decided to go open, you give away your code for free download, have it for a free download on your product website, blog about it like mad and post about it in every possible place you can. You start attracting some developer community attention – obviously its free and no one has anything to loose to download and see what you have done. It’s amazing how the word FREE has a specific magnetic effect on your mind no matter where you see it. Anyways, so people start downloading and messing around. To your surprise, the software starts reaching customers who would have never have even considered or even come to know about it. Here comes the most important point about going open – you need a software that is seriously good – because it is naked out there, a good enough will never attract developers and downloads. You didn’t spend a penny and your software is already going places by harnessing the power of open source to market itself. This much about saving on money – now about actually making some-
Service : You then put up pages on your website about a complete installation suite(1st source) – a preinstalled OS, DB, App Server and your free application over that and offer it for some price, say $5000. You can now officially use – free, open source, $0 only to attract all the attention you want. There is a good chance that a lot of prospects considering your software will go for you as of all the parasites thriving on you, you yourself are obviously the most reliable. Next comes your customization : Many of the users who consider going in for your free software, would need some arrangements to suit their own needs and since the idea of getting the software for free has already gotten them excited, they would not mind shelling out something like a $100/hour for customization(source 2). And once you have gotten your customer – you always have the enhancements :-) @ may be $150/hour which becomes our 3rd source.
Support : By now, with some amount of downloads and some community focus on your software, you would probably have an active support and knowledgebase on your site. Its obviously free until now. But now onwards, you start charging for a support package selling support on case basis or a monthly or yearly basis(Say $100/month). Consultants depending on your software and serving customers will not mind paying you for all genuine support. Every programmer has their style of coding that other coders dont understand and trust me, even if its open- tones will need support which is our 4th source.
Demoware Open Source : This is a somewhat debated but definitely a very effective way. Give a really basic, almost commercially non usable version of the software as complete open source. And have a professional and enterprise paid edition over it(Say $500 and $900 respectively). The lowest version suffices the basic needs, but people are stuck up during critical customer custom deployments and have to upgrade. Sugar CRM does this. But attracts a lot of criticism for marketing itself as open source while truly being our demoware open source. But they seem to be better off than other truly open source CRM’s. Proprietary softwares like Salesforce.com, Oracle On Demand and FreedomCRM are way better off in the CRM market though. Anyways, so this is our 5th source.
Collaborative Money : This is where open source is used to collaborate and help some other aspect of your business to monetize itself. Google have Wave and Android open for developers and cant we see the android boom now(2% to 7% growth in market share in just 6 months). Turning these into open source is actually their marketing strategy to market their software through the power of the community in order to be able to sell more Advertisements. So that’s source 6 to use the self marketing power of open source to generate revenue through some other aspect of the business.
So as per our(just some rough) analysis, you need to sell 4 Installation suites($20000) or 200 hours customization ($20000) to break even and we have not even considered other sources.
So open source is not about goodwill or spirit, its about fierce competition and capitalism. You know that the company next to you has the same piece of clay as you have and it all boils down to who can mould it better and sell, thus fostering innovation and productivity. No one can put it in words better than Red Hat CEO, Jim Whitehurst “If we all had to walk around naked, we’d spend more time in the GYM”. :-)
Wednesday, October 14, 2009
Monday, October 12, 2009
Why making a bollywood movie is better than launching a new software !
Saturday, October 10, 2009
Why the Indian IT industry is against the hope Nobel !
Friday, October 9, 2009
If Google started in India !
Tuesday, October 6, 2009
Wake up- Gandhiji !
Few days back, on 2nd oct 2009 was the 140th birth anniversary of Gandhiji.
India got up as usual and so did Mumbai. Many in a mood to enjoy the long weekend. Well, thats what the day meant for most of us, get up late, have a lazy breakfast and then - some movie by afternoon, especially when a well marketed movie of one bollywood's biggest producers is lined up for release - yup- wake up sid !
The movie is actually pretty cool- decent acting, good screenplay and the débutante director does a pretty good job to strike a cord with the audience- except - for one major error - or rather a blunder - the movie actually calls the city if Mumbai as - 'Bombay'. And for the obvious reasons of violating one of the top agendas of Mumbai's top safeguarding political party, chaos spreads round the city as well as many other cities in the state as political passionate morally charged workers threaten to close down theaters showcasing the movie with such a heinous mistake. They can go to any levels to safeguard the respect for their city, even if that means carelessly threatening local people and destroying property that ironically belongs to Mumbaites ! But at the core, arent they right for rightly spotting the error and taking a stand - even if that means disruption of peace in the city- which can be understood as a sacrifice that has to be offered for any noble act.
After all, taking the process through the proper legal channel, suing the producer and filing an FIR would take so long that by that time the entire country would have fallen prey to the grave mistake made by the movie makers. Well a little violence definitely seems to be the way to get things done and stand for the right in a country that ironically got its freedom in a perfectly opposite manner ! Well we did vouch for this freedom didnt we - degrade in morality and law = increase in freedom of expression.
K Jo walked down and apologized, well, rightly for him, again, taking the path of the law would take too long, especially when he has so much money riding behind the movie and he would already be done with producing 2 more movies by the time the court moves its - well you know what. Rightly, he apologizes and agrees to add a disclaimer taking responsibility for the error. Well, thinking of it, all this could have been done in a more personal manner - Mr R calls up K Jo and barges at him for the error, K Jo apologizes and adds the disclaimer. Wastage of property, tense moments, fear amongst the common man, allocation of police forces, unlimited amount of worthless aired news, all this would have been avoided and the birthday boy would have been more than happy. Well not with the elections coming up in 15 days. No Way ! But if this is the way things start happening, what would the large force of self proclaimed moral police do - and worse, who would stand for them and threaten the owner if they get fired !!
A spoiled brat wakes up when he is thrown into the world with all his resources cut out- self realization. Wonder what it takes for a country to wake up to its true self. And did we forget- it was Gandhijis 140th bday anniversary on that day. Well thats the only joining news we had on a day full of BREAKING News!